La República | The Cosmic Mission of Andrea Belén

By Mauricio Durán for the magazine Estilo Ejecutivo
Andrea Belén advocates health that implies a communion of the body with its inherent nature in its ethereal fashion project. In his words, he defines beauty as harmony in form: it is the manifestation of a balanced essence. It arises in connection with our spirit. This in relation to us and us, with other people and with nature is proportional to the ability we have to see and be beautiful.

Photo: Glen Álvarez. Fashion editor:Rob Chamaeleo. Model: Naomi Smith. Make up and hairstyle: Carlos Andrés.
What does fashion mean in Etérea? What elements characterize the brand?
We use fashion as a communication tool to create awareness and empower women. Our main purpose is to create holistic wellness and beauty fashion, give our grain of sand to create economic inclusion, social equity and respect for the environment.
Our designs represent our purpose through silhouettes, comfortable, simple and versatile. We honor nature in our garments using environmentally friendly materials such as recycled plastic, cotton and organic materials.

What valuable aspects have you learned from your personal projects?
From a young age I undertook my projects; With great enthusiasm and impetus I created Etérea, I dreamed of a brand that created a trend of consciousness in fashion. In the process I discovered the industry in which I had been involved and in the negative impact that fashion has on the environment, on society and the inner well-being, especially on us women.
In 2012 in Costa Rica, fashion was just beginning. We were few designers who dared to want to make a career in such a competitive industry, considering the growing foreign supply of Fast Fashion that arrived at that time in our country.
Of the most valuable aspects that I have learned is the importance of collaborating, working as a team and creating community; That’s where I founded Espacio, a group of designers where we work in community to train, support and market our products.
It has been a process of great patience, of finding the balance between action and trusting that things happen at the right time, that you can not force yourself, but you do intend and work with determination to fulfill our purpose. One of the biggest challenges has been to communicate and educate consumers about the importance of each purchase they make, to bring awareness that how we dress has equal relevance to the food we eat. It is a process in which we are all evolving together; This sustainable fashion movement that has emerged in the country would not be possible without an audience that understands the value of buying an emerging designer, of investing in a fair production system and in a new environmental and socially responsible system.

What projections do you have in the future?
My passion for 12 years has been to work in my interior, my personal growth and evolution, for which I have studied psychospiritual topics, philosophy, emotional intelligence, different techniques and methodologies to create new habits of thought, behavior and well-being.
For a couple of years I have felt a great need to share knowledge and contribute to the process and welfare of other people, so I am launching a new project with my name, Andrea Belén, by different means: a conscious lifestyle blog, deep transformation retreats involving body, mind and spirit and an online program called Infinite Self.
Additionally, Dress your Rights </ strong>, a foundation created in collaboration with psychologist Diana Trejos, continues to grow and position itself on international platforms to create consumer awareness and holistic wellbeing.
Link: https://www.larepublica.net/noticia/estilo-ejecutivo-mayo-2019