Mercedes-Benz Fashion Week | San José, Costa Rica 2017

 

Hera, Artemis, Gea, Athena and Aphrodite. These five goddesses were the protagonists of our catwalk last August 3rd, at the MBFWSJ 2017. Insomnia, is the most recent collection of Etérea, which bases its conceptual framework on a representative proposal of female archetypes.

 

Each design embodies certain archetypes and stereotypes rooted in the female unconscious, thus creating a link between that relationship that women can feel with any of these characters at some point in their lives.

The V Edition of the Mercedes Benz Fashion Week San José stood out for creating a platform for local and sustainable design brands,
which allowed us to project our values and brand philosophy, through this costume proposal.